NFL Playoffs Crush the Ratings Competition — Hitting One Network Especially Hard

January 21, 2013  •  Post A Comment

The NFL’s prime-time clash between AFC powers New England and Baltimore, aired live on CBS, dominated the broadcast ratings Sunday night, based on Nielsen overnights.

TVbytheNumbers.com reports that the game delivered a preliminary 14.6 average rating in the key 18-49 demo, with significant adjustments coming due to the nature of live programming. The game also averaged 41.53 million total viewers, as CBS rolled to a huge win for the night.

The hardest hit among its broadcast rivals was suffered by ABC, as both Fox and NBC put up all-repeat programming. ABC saw its lineup of originals droop in the ratings, with “Once Upon a Time” and “Revenge” both sinking to season lows. “Once Upon a Time” was down 14% from last week with a 2.4 average in 18-49, while “Revenge” sank 15% to a 1.7.

ABC’s “America’s Funniest Home Videos” was also down, dipping 7% to a 1.3 in the 18-49 demo. A “Shark Tank” repeat at 10 p.m. also delivered a 1.3.

Preliminary results show CBS safely out front for prime time overall with an 11.9 average rating in viewers 18-49, followed by ABC (1.7 average), Fox (1.6), Univision (0.9) and NBC (0.8). In total viewers it was CBS well ahead of the pack with 34.5 million, followed by ABC (5.9 million) Fox (3.3 million), NBC (2.4 million) and Univision (2.3 million).

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