An internal memo with major announcements was sent out today, Monday, Feb 4, 2013, by NBCUniversal CEO Steve Burke.
In the memo Burke wrote: "I am writing to let you know of some important changes to our organization, with the promotion of two senior executives and the addition of a third.
"•Bonnie Hammer is assuming responsibility for the entire cable entertainment portfolio, which will be renamed the Cable Entertainment Group.
•Lauren Zalaznick is being named Executive Vice President, NBCUniversal, focusing on innovation, digital, monetization and emerging technology across the company.
•Joe Uva is joining NBCUniversal in the newly created role of Chairman, Hispanic Enterprises and Content."
Previously, NBCU’s cable properties had been split between Hammer and Zalaznick.
Wrote Burke, "Assembling our cable entertainment assets together in one group under Bonnie Hammer’s oversight is a logical and important step. Specifically, Bonnie will add Bravo, Oxygen, Style, Sprout and TV One to her current roster of businesses which includes USA Network, SyFy, E!, G4, Cloo, Chiller, Universal HD, Universal Cable Productions and Wilshire Studios. With these additions, the newly formed Cable Entertainment Group will represent approximately 50% of the company’s operating cash flow."
Burke continued, "We have already combined our sports and news businesses [under Mark Lazarus and Pat Fili-Kruschel, respectively] and when we did, we saw enhanced collaboration, new ideas and accelerated growth. I know that with this structure Bonnie and her team will maximize the power and profitability of this portfolio. Bonnie is a natural business leader and a strong creative force. She has a terrific team, which now will be even stronger, and she has my full confidence."
About Zalaznick’s new role Burke wrote: "Now that our businesses are doing better and the company is more successful financially it is time to concentrate more on innovation. This is not easy to accomplish in a large company with many lines of business. Fortunately, we have a unique executive in Lauren Zalaznick who will lead the charge. Lauren is being promoted to a new role in which she will be responsible for harnessing the power of the NBCUniversal content portfolio to drive revenue across the company, including TV Everywhere and alternative windowing strategies. Lauren also will be responsible for Symphony across the NBCUniversal properties and with Comcast, and for helping develop our strategy around consumer products.
"NBCUniversal’s digital assets, Fandango and Daily Candy, will continue to report to Lauren and she will oversee our business development for digital, mobile, and social media. She also will continue to be involved with sales and marketing initiatives in the Integrated Media group, including Women At NBCU, Hispanics At NBCU, and the NBCU Digital Council."
In Burke’s memo he also warmly welcomed Uva to the company.