NBCUniversal Beefs Up Ad Sales Group

Feb 11, 2013  •  Post A Comment

NBCUniversal announced personnel moves today that bring a number of top sales execs on board with the advertising division.

The new arrivals are Laura Molen, Peter Lazarus, Lou Koskovolis and Katie Larkin.

In a statement announcing the hires, Linda Yaccarino, President of Sales for NBCUniversal, said: “With a world-class portfolio of brands, it only makes sense to bring on some of the industry’s best sales executives to join our NBCUniversal team. Laura, Peter, Lou and Katie are all leaders in their field. They’re strategic, creative and analytical in their approach, and they know how to ‘think big.’ Their addition rounds out our senior leadership team and positions us perfectly to present our unified, industry-leading portfolio to the marketplace.”

The statement adds: “Laura Molen is joining the company as EVP, Cable Advertising Sales, overseeing sales efforts for USA, Syfy, E!, G4, Chiller, Cloo and WWE. Peter Lazarus is joining NBCUniversal as the SVP of Cable Ad Sales, responsible for USA, SyFy, Cloo, Chiller and WWE. Lou Koskovolis has been named SVP, Sales & Sales Marketing for NBC Sports Groups’ Golf Media, responsible for all sales and sponsorship efforts involving the group’s golf properties; and Katie Larkin has joined the company as SVP, Ad Sales Strategy.

Molen will report directly to Yaccarino. She joins the company from Univision Communications, where she was EVP, Network Sales and Marketing since 2011. “In that role she was charged with bringing Univision into the digital video and general market landscape and was responsible for overseeing national ad sales and integrated marketing for the network, driving nearly $2 billion in revenue,” NBCU stated.

The announcement adds: “Lazarus, who will report directly to Molen, joins the company from USA Today, where he has been the SVP, Head of Multimedia Sales for the USA Today Sports Media Group since 2011. In that role, he was responsible for sales of all sports content across Gannett-owned properties.”

“Koskovolis, who will report to Seth Winter, EVP, NBC Sports Group Sales & Sales Marketing, will be responsible for all sales and sponsorship efforts for NBC Sports Group’s Golf Media, which includes Golf Channel, Golf Channel on NBC and a portfolio of golf-related digital platforms and events,” the company’s announcement states. “He will oversee on-air and digital sales, as well as develop sponsorship events and opportunities spanning the various platforms. Koskovolis joins the company from MLB, where he was the SVP of Corporate Sales and Marketing since 2011 responsible for all corporate sales and sponsorship efforts on behalf of MLB properties.”

The statement adds: “Larkin, who reports directly to Trish Frohman, EVP, Ad Sales Strategy, is responsible for defining and developing TV and digital cross -platform sales strategy across the entire NBCUniversal portfolio. She joined the company from Turner Entertainment Networks (TBS, TNT, TRU) where she was SVP, Ad Sales Research & Strategy.”

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