Univision isn’t keeping quiet about its fourth-place finish — ahead of NBC — in the February sweeps. Deadline.com reports that the Spanish-language broadcaster is running a new English-language ad boasting that Univision "now beats NBC."
The February sweeps period marks the first time the Spanish-language broadcaster has come in fourth in an in-season sweeps, although Univision did previously beat CBS in July 2010 and July 2012, as previously reported.
The period also marked the first-ever fifth-place finish for NBC — a sharp turnaround after the Peacock Network just a few months ago won its first November sweeps since 2003.
Here’s the Univision spot: