Univision Is Bragging — in English — About Beating NBC in the Sweeps (Here’s the Video)

February 28, 2013  •  Post A Comment

Univision isn’t keeping quiet about its fourth-place finish — ahead of NBC — in the February sweeps. Deadline.com reports that the Spanish-language broadcaster is running a new English-language ad boasting that Univision "now beats NBC."

The February sweeps period marks the first time the Spanish-language broadcaster has come in fourth in an in-season sweeps, although Univision did previously beat CBS in July 2010 and July 2012, as previously reported.

The period also marked the first-ever fifth-place finish for NBC — a sharp turnaround after the Peacock Network just a few months ago won its first November sweeps since 2003.

Here’s the Univision spot:

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