Growth in Pay TV Lags Behind Economic Recovery

March 21, 2013  •  Post A Comment

Pay television isn’t growing at the same rate as the larger economic recovery, reports the New York Post, citing a study from research firm SNL Kagan.

The housing market added half a million new units in the fourth quarter, but pay-TV operators including cable and satellite companies added only 51,000 new customers, the study found.

Pay-TV companies lost 5,000 customers in the first three quarters of the year, so the industry actually only gained 46,000 customers in 2012, the story notes.

"Relative to population growth, if accurate, an estimate like this one is troubling, and speaks to the need for change in traditional TV, and also of the effectiveness of new online video alternatives,” Kagan said.

The report suggests that when people move into new homes, they’re not ordering cable or other pay-TV services.

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