A new study examines how much of the material recorded on DVRs goes unwatched, and it finds that the amount is substantial.
According to the study from Motorola Mobility, 41% of recorded content on DVRs in the U.S. is never watched, reports EW.com’s Inside TV.
More than 77% of TV viewers say they record shows because there are other programs airing at the same time. "But the fact they aren’t watching is significant, especially at a time when the broadcast nets want Nielsen to measure live-plus-7 days of viewing to help entice advertisers," the story says.
Nevertheless, DVR usage is up, with 46% of homes in the U.S. owning one of the devices, compared with 30% a year earlier.