AMC’s flagship series “Mad Men,” set in the world of 1960s advertising, will now reach a little deeper into that decade for its own promotion.
"Mad Men" creator Matthew Weiner told The New York Times that, inspired by childhood memories of lush illustrations from the 1960s and 1970s, the show ended up hiring "the guy who did them” to created promotions for the upcoming sixth season.
The marketing team for the show "just looked up the person who had done all these drawings that I really loved, and they said: ‘Hey, we’ve got the guy who did them. And he’s still working. His name is Brian Sanders,’” Weiner said.
Sanders, 75, created the image that will appear on buses, billboards, websites, TV and magazine pages to promote the show’s new season. The story says Sanders isn’t well known in the U.S.
The report adds: "The ad, depicting Don Draper, the show’s lead character, in a vertiginous pose on a New York City street corner that seems to be collapsing on him like the decade he is living in, looks as if it has time-traveled from the pages of an old copy of Reader’s Digest."
Sanders said getting hired for the job was meaningful because the show depicts the world he once was part of. "The first one I saw, I had such a deja vu feeling of place and time,” he said. “It wasn’t just in New York that that was happening. It was here too." Sanders lives outside Cambridge, England, the report notes.
He added, “I almost wanted to reach for a cigarette, and I haven’t had one for 30-odd years.”