March Madness Continues to Beat Last Year’s Numbers

Mar 29, 2013  •  Post A Comment

Ratings for the 2013 NCAA Division I Men’s Basketball Championship — “March Madness” — continue to pace ahead of last year’s tournament, CBS Sports and Turner Sports announced.

Thursday’s regional semifinal games averaged a 7.3 rating/14 share, based on Nielsen overnights, up 4% from last year’s 7.0/12 for the equivalent round of action, the companies reported. Ratings rose even with three of the four games being decided by 10 points or more.

For the tournament to date, coverage across the four networks — TBS, CBS, TNT and truTV — is averaging a gross rating/share of 6.4/14, based on Nielsen overnights, up 5% from a 6.1/13 for the tournament to date in 2012.

Regional semifinal coverage continues tonight, March 29.

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