MTV announced a change of coasts for its annual Video Music Awards ceremony. Reuters reports that the event is headed to Brooklyn, N.Y., after two years in Los Angeles.
“The Video Music Awards will be the first major annual awards show to take place in the New York borough, which has seen its cultural profile rise over the past decade as a fashionable spot for young musicians and filmmakers,” the story reports.
In a statement, MTV President Stephen Friedman said: "From a vibrant musical scene for up and coming artists to epic concerts by today’s biggest stars and the triumphant return of pro sports to the borough after nearly 60 years, Brooklyn has re-emerged as a cultural capital where music, sports and entertainment history is made every day.”
The event is set for Aug. 25, when it will be televised live from the Barclays Center. No host has been announced.
The report notes: “The Video Music Awards began in 1984 and helped propel the young cable channel as a player in the entertainment industry. The annual awards ceremony is known for unscripted moments, such as in 2009 when rapper Kanye West crashed country-pop singer Taylor Swift’s acceptance speech for Best Female Video to proclaim that singer Beyonce was more deserving of the trophy.”