The History channel continued its remarkable roll over the weekend. History touted itself as the No. 1 channel on all of television Sunday from 8-10 p.m. after its miniseries “The Bible” delivered another huge audience.
The telecast, the fourth in the series, had 10.3 million total viewers, History announced, including 3.9 million adults 25-54 and 3.4 million adults 18-49. The miniseries concludes Easter Sunday, March 31.
History’s ascent from a little-watched documentary channel focused largely on World War II — a focus that earned History the nickname “The Hitler Channel” — has been one of the biggest success stories in television of the past several years. History flexed its muscles in the ratings in May 2012 with the three-part miniseries “Hatfields & McCoys,” which delivered some of the biggest audiences ever in ad-supported cable — culminating in a reported viewer total of 14.29 million for its final night.
History’s current success with “The Bible” has been complemented by a strong showing for the channel’s first scripted series, “Vikings.” Sunday’s installment of “Vikings,” which the channel reports is the No. 1 new cable series of 2013, delivered 4.5 million total viewers, with 2.1 million adults 25-54 and 1.8 million adults 18-49, the channel reported.
History has reportedly been the No. 1 cable channel in the Sunday 10-11 p.m. hour since the launch of “Vikings.”