“The ‘Saturday Night Live’ sketch ‘Djesus Uncrossed’ is an online hit, but viewers will no longer see commercials for Sears attached to it,” reports Paul Bond on the website of The Hollywood Reporter..
The story adds, “In an email to The Hollywood Reporter, the retail chain acknowledged that some of its customers found the skit offensive, so it yanked its online commercials but has not abandoned the TV show. ‘We received customer feedback about our ads running on NBC.com and Hulu in a rotation with other advertisers around the online rebroadcast of that particular ‘SNL’ episode,’ Sears said. ‘We informed customers that it wasn’t supposed to happen, and while going forward we may advertise on the broadcast, we’ve taken steps to ensure that our commercials do not air online exactly as they did in this situation.’ “
However, TVWeek counted at least 11 brands that are still sponsoring the video clip as of 4 a.m. PT on March 7, 2013. The sketch first ran on “SNL” on Feb. 16, 2013, when Oscar winner Christoph Waltz was hosting the show. The sketch is a parody of the recent Quentin Tarantino movie Waltz was in, “Django Unchained,” for which Tarantino received an Academy Award for writing the script. It’s also a parody of Tarantino’s “Inglourious Basterds,” which featured Waltz and Brad Pitt.
The brands that are still sponsoring “Djesus Uncrossed” online on Hulu include Radio Shack, Chase credit cards, local Jeep dealers, Embassy Suites Hotel, Western Digital, local Ram truck dealers, Nature Made, local Dodge dealers, Ziploc, Build.com, and local Chrysler dealers.
Here’s the clip. Please note that the clip has graphic violence and some will likely find it offensive.