NBCUniversal has delayed the planned launch of a new cable network, pushing back the launch date to summer 2013. The Hollywood Reporter’s Live Feed reports that the extra few months before the launch of the Esquire Network — a rebrand of the G4 network — will enable the company to debut the network with five original shows.
The rebrand was originally slated for April 22, and the original plan was to bow with two original shows. The new launch date has not been announced.
"We have an opportunity to launch with more original programming than we had envisioned. In order to give our viewers a more substantial program offering that showcases the breadth of the Esquire Network, we are pushing our rebrand to the summer,” said Esquire Network general manager Adam Stotsky in a statement.
The move will enable to new network to add "American Ninja Warrior" to the lineup, the report notes. G4 programming will continue until the rebranding.
Other new shows include the cooking competition "Knife Fight," which had been scheduled to bow this month, and lifestyle series "How I Rock it," the story notes. “The Getaway,” from Anthony Bourdain — which was also previously set for this month — and “American Field Trip,” with blogger and journalist Matt Hranek, are also in the lineup.
Repeats of shows including "Party Down" and "Parks and Recreation" will also air on the Esquire Network.