There was a huge increase in the viewing of free, on-demand TV shows in 2012 compared to 2011, Rentrak is reporting.
Here’s Rentrak’s press release about its report:
PORTLAND, Ore., April 17, 2013 — Rentrak, which measures TV and movies everywhere, today announced the release of the Rentrak State of VOD Report 2012. The report, which includes four years of video-on-demand (VOD) analysis from Rentrak’s OnDemand Essentials service, shows that the total time spent viewing free-on-demand television content increased by over 40 percent compared to the previous year. Rapidly increasing numbers also show that the total number of free-on-demand TV programs watched went up 29 percent from the prior year.
When considering free-on-demand programs that were aired over just broadcast networks, numbers grew more significantly, including a 60 percent increase in total time spent viewing and a 47 percent jump in the total number of programs watched since the previous year.
"There is no doubt that this kind of growth is reshaping budgets of cable operators, content providers and advertisers," said Rentrak Corporate President and President of the AMI Division Cathy Hetzel. "Our reporting gives perspective on how many ad dollars could be left behind if on-demand content is not considered by the planners of TV."
Other Insights from the Rentrak State of VOD Report 2012 include:
HD Viewership: HD Video-On-Demand viewing grew by more than 60 percent.
Total TVs: 43 million televisions accessed VOD content each month which was a five percent increase from the previous year and a 13 percent increase from 2010.
For more information, or to purchase the Rentrak State of VOD Report 2012, please visit http://www.rentrak.com/section/our_services/analytics/svod/order_form_p1.html