"Today" co-host Matt Lauer reportedly urged NBC to hire a crisis team to help with the situation at the NBC morning show. The New York Post’s Page Six reports that Lauer wanted the network to bring in public relations experts to help counter bad press generated by former co-host Ann Curry’s ouster, but the network refused.
That decision left Lauer "taking matters into his own hands," the story says, citing an unnamed source close to the show. Some executives at the network reportedly interviewed outside firms last fall, but their superiors didn’t want to bring anyone in, the piece adds.
A representative for "Today" declined to comment.
The report adds: “A top spin doctor said that the network should have taken Lauer’s advice and brought in the cavalry to handle the ‘Today’ mess. ‘Matt should be seen as a much more sympathetic figure,’ he said. ‘They’ve made some real mistakes, obvious ones, and they have no plan. As soon as you become the highest-paid anchor, you have a target on your tush.’ But another supported NBC’s decision, sniffing, ‘I’d never let [on-air] talent hire their own outside PR people.’”