Weak Premiere for New NBC Series — and That’s Not the Worst News in the Broadcast Ratings

Apr 10, 2013  •  Post A Comment

A new NBC show premiered Tuesday to less-than-stellar numbers, but the picture was brighter for the Peacock Network than it was at rival ABC, where a struggling reality show saw its numbers continue to nosedive.

Even with a disappointing two-hour premiere for NBC’s “Ready for Love,” NBC was able to put together a ratings win on the strength of “The Voice,” based on Nielsen overnights.

TVbytheNumbers.com reports that the “Ready for Love” premiere, leading out from “The Voice,” managed just a 1.6 average in the key 18-49 demo. NBC’s one-hour “The Voice” at 8 p.m. was the top show of the night with a 4.2, despite losing three-tenths of a ratings point from a week ago.

ABC’s “Splash” lost two-tenths from last week’s 1.4 in viewers 18-49 — which was already a series low — to set a new low-water mark of 1.2. “Dancing with the Stars” also had a rough outing for the Alphabet Network, losing four-tenths from last week for a 1.9, a season low for a results show. “Body of Proof” held steady, equaling last week’s 1.4.

CBS got a 2.6 average rating out of “NCIS” in viewers 18-49, losing six-tenths from the show’s previous original episode, while “NCIS: Los Angeles” also delivered a 2.6, even with its previous original. “Golden Boy” ticked up two-tenths from last week to a 1.5.

Fox also had mixed results, with “Hell’s Kitchen” slipping two-tenths from last week to a 1.8 in 18-49, “New Girl” holding steady with a 2.2 and “The Mindy Project” rising two-tenths to a 1.5.

NBC’s 2.4 average for prime time overall in the 18-49 demo was good enough to win the night, edging CBS’s 2.2 average and well ahead of Fox (1.8), Univision (1.6) and ABC (1.5). CBS took a big win in total viewers, averaging 12.8 million to easily beat ABC (8.7 million), NBC (6.9 million), Fox (4.0 million) and Univision (3.9 million).

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