“Bruce Lefkowitz has been promoted to Executive Vice President, Advertising Sales for Fox Networks Group (FNG), it was announced today by Toby Byrne, President, Advertising Sales for FNG, to whom Mr. Lefkowitz will report,” the Fox Networks Group said in a press release.
The release continues, “Mr. Lefkowitz, who previously served as Executive Vice President, Advertising Sales for Fox Cable Entertainment, is now the second-highest ranking ad sales executive at FNG. The move, which complements the previously announced restructuring of FNG’s sales team, will place Mr. Lefkowitz in charge of advertising revenue and sales strategy for all broadcast, cable, sports, Spanish-language media and non-linear platforms. He will also supervise Fox’s sales offices in Chicago, Detroit and Los Angeles.”
The announcement notes that “Prior to joining Fox Cable Networks in January 2002, Mr. Lefkowitz served as Senior Vice President, National Advertising Sales for Discovery Networks where he had oversight of the day-to-day management and strategy of advertising sales for Discovery’s national television networks and digital companions. In 1996, Mr. Lefkowitz was Vice President, syndication ad sales and business development for New World Sales and Marketing. In 1994, he was promoted to Vice President, Turner International Ad Sales in London, England.
“In this capacity, Mr. Lefkowitz launched and headed the London based European sales operation for TNT and Cartoon Network Europe. He began his sales career at Turner Entertainment Networks as a trainee and was promoted to Account Executive in 1988.”
In speaking about Lefkowitz, one of Madison Avenue’s most popular executives on either side of the table, Byrne said in the release, “Lefko is one of the most respected executives in the business. His management experience across the linear media marketplace and cross platform ad sales has him well-prepared for this opportunity. He is an enthusiastic and energetic manager, and I look forward to working with him in his new role as we navigate the evolving media landscape, finding creative ways to grow revenues and deliver maximum value to our clients.”
The announcement also says that “One of Mr. Lefkowitz’s additional responsibilities will be to supervise the department’s six new “agency leads.” According to Mr. Byrne, ‘The company has recently transformed and aligned the sales team to match up with specific agency partners. Guiding every step of this reorganization is a firm commitment to best serve agency and client objectives with customized, measurable results. A major priority will be ad product innovation – exemplified by our recent acquisition of TrueX, which offers advertisers a unique, highly engaged advertising platform in our premium digital content.’”
Our good friend Jon Lafayette of B&C broke this story earlier today.