YouTube rolled out its eagerly anticipated subscription service today, taking the wraps off 30 paid channels, the Los Angeles Times reports.
The channels offer familiar entertainment brands including "Sesame Street," "Jim Henson Family TV" and the Ultimate Fighting Championship, the report notes, “spanning the programming gamut, from familiar children’s fare to British TV and documentary films to entertainment offerings targeting specific audiences, such as ‘Gay Direct’ and the Alchemy’s rap battle network.”
Each channel is offering a 14-day initial trial, the piece notes, with monthly rates starting at 99 cents.
Said Malik Ducard, director of content partnerships for YouTube: "This is really just the beginning. We’ll also be rolling out more paid channels in the coming weeks."
The report adds: “Some YouTube channels, such as ‘Sesame Street,’ will offer its subscribers full episodes. The UFC will provide access to classic fights. As with cable TV, the channels may or may not feature ads — at the discretion of the channel creator.”
The channels are accessible on computers, smartphones, tablets and Internet-connected TV sets.