Bruce Rosenblum, who left his job as president of the Warner Bros. Television Group a month ago, has landed on his feet. Nellie Andreeva reports on Deadline.com that Rosenblum has joined Legendary Entertainment.
Rosenblum takes the job of president of the company’s newly launched Legendary Television and Digital Media. “Rosenblum will help set up a business model for Legendary’s expansion into television and digital as it plans to produce programming across linear and non-linear ‘on-demand’ platforms globally and pursue global digital distribution of its content for broadband, mobile and emerging technologies,” Andreeva writes. “The division will function autonomously, without the backing of a studio as Legendary, a well-capitalized company valued at $3 billion, mulls its next move as its partnership with Warner Bros. on the feature side is up at the end of the year.”
On the motion picture side Legendary, through its partnership with Warner Bros. and others, has had phenomenal success. Some of its movies include "300," "Inception," "The Hangover" trilogy, "The Dark Knight Rises" and the recent "Superman" reboot "Man of Steel."
Rosenblum left Warner Bros. after he lost a bruising power struggle to be named chief of the studio. That job went to Home Entertainment Group President Kevin Tsujihara.
Andreeva adds: “This represents a much bigger and more ambitious foray into television than Legendary’s first entry into the space in 2011 when the company launched a TV division in conjunction with a development/production deal at Warner Bros. Television, the TV studio which was under Rosenblum’s purview. A year and a half later, Legendary opted to proactively end the deal and dissolve the TV division headed by Jeremy Elice, with sources citing Legendary management’s reservations towards the traditional TV development model, which they felt was not for the company, which tends to produce content in non-traditional ways.”
Andreeva notes that Legendary kept the door open at that time for a return to the TV business.
“I hear Legendary had been looking for the right executive to lead their ambitious expansion in the TV and digital arenas and began talking to Rosenblum when he became available,” she notes.
Rosenblum will report to Legendary founder and CEO Thomas Tull.
Said Tull: “Bruce has an outstanding track record in the business, and he will be instantly additive to the team in our efforts to continue to make world-class content for consumers, however and wherever they access that content.”