ABC’s front-running morning show “Good Morning America” appears to be serious about maintaining its lead over NBC rival “Today.” Deadline.com reports that the ABC show, which recently broke NBC’s stranglehold on the morning ratings, is adding David Friedman, a veteran of not only “Today” but also CBS’s “The Early Show,” as special creative executive.
“GMA” senior executive producer Tom Cibrowski announced the move today, saying Friedman’s focusw will be helping the show ramp up for fall.
David Friedman has joined ABC’s morning infotainment program Good Morning America as special GMA Creative Executive, working full-time for several months to help the show ramp up in the fall, GMA senior exec producer Tom Cibrowski announced today.
“Friedman used to be exec producer of CBS’s ‘The Early Show,’ and started his career at ‘Today,’” Deadline reports. “But, these days, he’s maybe best known for the seven years during which he created, launched and exec produced Carson Daly’s late-night show. Most recently, he’s been one of the industry’s go-to guys for live special event programming, including ‘The Biggest Loser’ finale on NBC.”
Cibrowski wrote in his announcement to staff: “Starting July 15, David will be here full time for several months as we ramp up for the important Fall months leading to the November Sweep. David will work directly with me on planning and executing exciting new GMA events, large and small. He will also be an important voice on the daily execution of the program and brings a world of experience in live television, from morning to late night programming.”