Lukewarm Ratings for New CNN Show

Jun 19, 2013  •  Post A Comment

A new CNN show bowed this week to lukewarm ratings. TheWrap.com reports that the cable news channel’s new morning show "New Day" drew 247,000 total viewers, and 95,000 in the 25-54 demographic, for its premiere Monday.

The numbers represent gains over the network’s year-earlier time period, but the show still lagged in third place in total viewers against shows on rival networks, the story reports.

Hosted by Chris Cuomo and Kate Bolduan, the show trailed Fox News Channel’s "Fox & Friends," which drew 1.06 million viewers, and MSNBC’s "Morning Joe," which was watched by 355,000. "New Day," however, did beat "Morning Express" on CNN sister network HLN in total viewers, with “Morning Express” drawing 215,000.

In the key news demo, “New Day’s” 95,000 viewers put the show in fourth place, behind “Fox & Friends’” 262,000, “Morning Joe’s” 132,000 and “Morning Express’” 121,000.

One Comment

  1. If you can’t beat that lame “Morning Joe”, you are in trouble. Even Imus on Fox Business is better than Morning Joe. And that is just a radio show.

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