"QVC CEO Mike George says in a blog post that ‘for now’ Paula Deen ‘won’t be appearing on any upcoming broadcasts and we will phase out her product assortment on our online sales channels over the next few months." reports our good friend David Lieberman at Deadline.com.
The story continues, "The site offers a Deen-branded line of cookware. The shopping channel chief adds that ‘People deserve second chances. And we always strive to do the right thing.’ ”
The article also notes that following the note written by the QVC CEO, "Deen writes one of her own expressing appreciation for ‘the caring way that QVC has interacted with me over the past week.’ She also says that she has ‘some important things to work on right now, both personally and professionally’ and agrees that ‘it’s best for me to step back from QVC and focus on setting things right.’ Deen says that she is ‘truly sorry and assure you I will work hard to earn your forgiveness.’
So QVC’s decision is to dump Deen for now, with the proviso that at some point in the future they might decide to do business with her again.
Earlier today,as previously reported, retail giant Target also decided to cut ties with Deen.