Emmy Voters Redefine Television as Netflix Crashes the Party

Jul 18, 2013  •  Post A Comment

Industry watchers are digesting this morning’s news that an online series, Netflix’s "House of Cards," crashed television’s biggest annual awards party in a big way, grabbing nine Primetime Emmy nominations, with the online streaming site — which brought in a total of 14 nominations — also receiving recognition for "Arrested Development" and "Hemlock Grove."

Writing for TheWrap.com, Steve Pond says that in acknowledging "House of Cards" in particular, "Emmy voters rewrote the definition of television."

"In an extraordinarily competitive Outstanding Drama Series category, Television Academy voters put a show that rolls out new episodes all at once up against five that stick to the traditional timeline of once a week," Pond writes. "And for only the second time in history (albeit the second year in a row), voters in the Emmys’ drama category went with a slate of shows that didn’t contain a single series from any of the broadcast networks."

As Bruce Rosenblum, president of the Academy of Television Arts & Sciences, said in his comments introducing the nominations: "Television is on broadcast, on cable and on demand on the Internet."

Writes Pond: "WIth these choices voters conceded that it’s a brave new world in television, making Beau Willimon’s political drama a game-changer that parlayed Netflix’s multi-faceted Emmy campaign into nods for actors Kevin Spacey and Robin Wright (though surprisingly not supporting-actor candidate Corey Stoll).

"The presence of ‘House of Cards’ in a category that also included perennial nominees ‘Mad Men,’ ‘Breaking Bad,’ ‘Downtown Abbey,’ ‘Homeland’ and ‘Game of Thrones’ likely edged out FX’s Cold War series ‘The Americans,’ which was considered the other new show with a chance of breaking into the category."

Pond notes in his analysis that Netflix fell just short of a double play with the failure of "Arrested Development" to earn a nomination for Outstanding Comedy Series, which he says is "one of the few areas in which the broadcast networks still hold their own with the likes of ‘Modern Family,’ ‘The Big Bang Theory’ and ’30 Rock.’ Those three series are vying with FX’s ‘Louie’ and HBO’s ‘Girls’ and ‘Veep.’

"But ‘Arrested’ did land three nominations after a return that received mixed reviews. Among its nods were an Outstanding Lead Actor in a Comedy Series nod for Jason Bateman."

Netflix also received two nods for "Hemlock Grove."

"A few favorites were left out in the cold in a largely predictable group of nominations: past winners Julianna Margulies for ‘The Good Wife’ and Jon Cryer for ‘Two and a Half Men,’ Steve Buscemi for ‘Boardwalk Empire,’ which also failed to land a drama-series nod, and, in the comedy-actress category, former winner Melissa McCarthy (‘Mike and Molly’) and last year’s nominee Zooey Deschanel (‘New Girl’)," Pond adds in his piece for TheWrap.

"Perhaps most surprisingly, two-time winner Eric Stonestreet became the only one of the six main cast members of ‘Modern Family’ not to land a supporting actor or actress nomination; while Ty Burrell, Jesse Tyler Ferguson, Ed O’Neill, Julie Bowen and Sofia Vergara were all nominated, Stonestreet was left out for the first time in the show’s four years on the air."

Please click on the link in the second paragraph, above, to read the rest of Pond’s analysis of the Emmy nominations. And click here for a full list of the Emmy nominees.

One Comment

  1. Seems odd to me that an on-demand only series can be nominated to win a “primetime” Emmy. I thing the they need to redefine their categories.

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