NBC has signed a deal that will give it lucrative rights to one of the biggest sports in America. USA Today reports that the network has finalized a deal with NASCAR.
The auto racing sanctioning body severed future broadcast ties with Turner Sports and ESPN, the story reports. Rights to the sport’s top division, the Sprint Cup Series, will be shared by NBC and Fox starting with the 2015 season.
"NBC and NASCAR agreed to a contract that runs from 2015-2024, but didn’t release financial terms of the deal," USA Today reports. "NBC picks up the last 20 of a scheduled 36 points Sprint Cup races, and they could air Sunday afternoons as a lead-in to Sunday Night Football. Fox and NBC will share TV rights to the Nationwide Series, which has aired on ESPN since 2007."
The deal sets up a situation similar to the NASCAR broadcast deal that was in place from 2001-2006, when Fox and NBC also split the season.
NBC Sports Network will carry 13 of NBC’s 20 races each year, the piece notes.
Highlights of what NBC picks up, according to USA Today, include:
— the final 20 NASCAR Sprint Cup Series races (7 on NBC, 13 on NBCSN)
— the final 19 NASCAR Nationwide Series races (4 on NBC, 15 on NBCSN)
— NASCAR K&N Series and NASCAR Whelen Modified Tour events
— NASCAR Toyota (Mexico) Series events
Live streaming rights are also covered in the pact.
USA Today adds: "Fox Sports announced an eight-year contract extension with NASCAR last fall that runs from 2015-22. The $2.4 billion deal, which was a 36% increase over the current eight-year contract that expires next year, included the Daytona 500, 12 other Cup races, the Camping World Truck Series and practices and qualifying sessions."