Advertising industry giant Interpublic has teamed up with a number of TV companies to build an automated ad-buying system, reports The Wall Street Journal. [Note: the WSJ is behind a pay wall and may charge you to read this article.]
The story says that the TV companies involved are A&E Networks, Clear Channel, Tribune Co. and Cablevision Systems Corp. The report adds, "Others, such as NBCUniversal, are in discussions with the group but haven’t yet agreed to join."
To read, for free, a complete explanation of what this means and how it would work from our sibling publication Advertising Age, please click here.