An episode of a cable TV series that aired Tuesday made history as the most tweeted about television episode of all time. The show also set personal bests for viewership.
It’s not one of the usual suspects in terms of cable buzz. ("Game of Thrones," "Breaking Bad" and a few others come to mind.) The show is ABC Family’s "Pretty Little Liars," which aired its most-watched summer finale in the show’s history. TheWrap.com reports that the series wrapped up its season on a high note with 3.3 million total viewers.
Among viewers 18-49, the show drew 1.8 million people, also a high for the season and for the show’s summer finales, the story reports. But in a metric that is becoming increasingly important, the show drew a flurry of social-media mentions. The episode became the "most tweeted" installment in TV history with almost 1.9 million tweets, TheWrap reports.
The tweeting peaked at 70,000 tweets per minute during the episode’s final minute, the report notes. ABC Family is touting the episode’s average of 10,200 tweets per minute, along with 637,000 contributors and 38 trending topics.
The website Uproxx elaborates, reporting: "To put that into perspective, the ‘Red Wedding’ got 367,000 mentions on Twitter, while there were more than 604,000 tweets about ‘Sharknado’ from 8 p.m. to 3 a.m. on [the Thursday it aired]. So, ‘Pretty Little Liars’ is more than three times as popular as ‘Sharknado’ proving yet again, tween girls are more dangerous than shark tornadoes."
Uproxx adds: "The people who watch ABC Family are teens (especially now that the adults have fled after R.I.P. ‘Bunheads’ was cruelly canned), and teens have nothing better to do than tweet endlessly about OMG DID U SEE WHAT SANTANHA DID ON #PLL WAT A BITCH. Unlike us grownups, who OMG DID YOU SEE WHAT SKYLER DID ON #BB WHAT A BITCH. We spell ‘WHAT’ correctly."