NBCUniversal today announced key appointments in the executive lineup of its Cable Entertainment Group. Named as executive vice president, Research and Insights, was Charles Kennedy, while Liz Mahaffey was appointed as executive vice president, Brand Strategy.
Making the announcements was NBCU Cable Entertainment Chairman Bonnie Hammer, to whom both executives will report.
Said Hammer: “Charles is at the top of his field, a talented executive with a deep knowledge of the business. His keen insights, opinions and feedback are invaluable assets to our future growth.”
She added: “Liz is one of the best big picture thinkers in the business. She will play a pivotal role in making the whole of this portfolio greater than the sum of its parts.”