New Set, New Format in the Works for NBC’s ‘Today’ — ‘Much More Than a Fresh Coat of Paint’

August 12, 2013  •  Post A Comment

A new set for NBC’s venerable morning show "Today," which executive producer Don Nash says is "much more than a fresh coat of paint,” will be unveiled Monday, Sept. 9, reports TVNewser.

Said Nash: “It is much more ‘current’ than what we have; I think it is much more exciting. We will have a lot more bells and whistles to play with, but it is classy, just like the show itself.”

The show will move out of the current Studio 1A this week and be taped from the plaza for about three weeks, allowing the set to be completed. The show will also receive a new graphics package.

The story adds: "’Today’ has also been tweaking its format somewhat. This week the 9 a.m. hour of the program was re-branded as ‘Today’s Take,’ featuring a new introduction and voice-over, and expanding on the roundtable format with Willie Geist, Natalie Morales and Al Roker. The first news segment of the third hour was pushed down from where it had been to make room for the expanded chat section, part of a formula Nash says they have been tweaking."

2 Comment

  1. They want to really shake things up? Try doing actual News for longer than 30 minutes. I mean I know it’s important that we see what clothing tips can make us look younger, or the latest electronic gadgets for [insert holiday or season here], but if I was to learn more about various wars or the dead soldiers coming home from overseas, or maybe even out the abuses our own government heaps upon its own citizens, I’m not really even sure what I’d do with myself. Better be safe than sorry though. Just get Kris Jenner on again to talk about whatever the hell she talks about, that I’m supposedly supposed to care about.
    I sometimes wonder if the people who were once actual journalists, Natalie Morales and Savannah Guthrie ever miss the days when they could sink their teeth into a juicy story that might *really* make a difference.
    Sad, really. I used to enjoy watching ‘Today’ each morning. That has faded completely away.

  2. I agree 100%, Hussman. How much can you expect from a show that aired Kris Jenner talking about her tit job of all things during the 9/11 moment of silence?
    I’m constantly amazed by how much attention this show receives.

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