Advertising time on the Super Bowl is already 85% sold out, with 90% projected to be sold by the time the NFL season starts next month, reports USA Today, citing Fox Sports.
Fox isn’t saying what it’s getting for the commercial time, although the article notes that some 30-second spots are selling for more than $4 million. CBS took in an average of $3.8 million for the 2013 game.
"It’s selling the way the No. 1 show on TV should sell," Fox Sports Executive Vice President Neil Mulcahy told the publication. "We’re seeing more and more dollars come to sports — particularly live sports."
The strongest ad category is autos, although Mulcahy declined to name specific marketers. He added: "Most of the folks from last year’s game are back, though one or two will not be there." A few new advertisers will also appear, he said.