CBS Television Distribution is testing a new daytime talk show starring a rapper. According to The Hollywood Reporter, the test run for the program, "Serch," centered on rapper MC Serch, will get a four-week test run on Tribune TV stations.
The test will start in early January, with the show airing in eight television markets. The New York-based show will look at stories about real people, with former "Katie" producer Ethan Nelson serving as executive producer.
"Serch [will] use his street smarts and unconventional background to help guests grapple with and resolve their problems," according to a statement.
“Serch has such an interesting, unique life story that makes him relatable to a wide audience,” said Maureen FitzPatrick, CBS Television Distribution executive vice president of programming and development. “He connects with different communities, has a message to share about taking personal responsibility for your life choices and is on a mission to help people change their lives.”
Serch grew up in an orthodox Jewish community in New York, and was one of the first white rappers, performing in 3rd Bass before going solo. In 2003 he became the first non-black DJ on the Detroit station WJLB-FM, the story adds.