NBC Rolls to Ratings Win on Strength of ‘America’s Got Talent’

Sep 11, 2013  •  Post A Comment

On a night when broadcast schedules and ratings were jumbled by the presidential address, NBC coasted to a ratings win, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that NBC’s "America’s Got Talent" was the top show of the night, averaging a 2.3 rating in viewers 18-49. "Million Second Quiz" weakened a bit on its second night — even without the NFL as competition — slipping two-tenths of a point from Monday to record a 1.5 average.

The report notes that the 15-minute presidential address, which aired at 9 p.m. on the East Coast and was followed on some networks by analysis, makes week-to-week comparisons in the time slot pointless. But it appears that NBC’s combination of the speech and "America’s Got Talent" in the 9 p.m. half-hour led the way with a 2.1 average in 18-49, followed by Fox’s speech/"So You Think You Can Dance" combo (1.3 average), ABC’s speech/"The Bachelor" repeat (1.2) and CBS’s speech/"NCIS: L.A." repeat (1.2).

For prime time overall, the overnight numbers look like this: NBC leads the 18-49 demo with a 2.0 average, followed by Fox (1.3), CBS (1.0), ABC (1.0) and Univision (1.0). Results are closer in total viewers, but again NBC is on top, averaging 7.8 million to lead CBS (7.1 million), Fox (4.2 million), ABC (3.6 million) and Univision (2.8 million).

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