A product that recently went on sale has become the fastest entertainment item in history to reach the $1 billion sales mark. Reuters reports that the title goes to a video game, "Grand Theft Auto V," which went on sale Sept. 17.
"The latest installment of ‘GTA,’ a cultural phenomenon that has sparked a national debate on adult content and violence, received strong reviews and racked up $800 million in first-day sales alone," the story reports. "That marked a launch-day record for the ‘Grand Theft Auto’ franchise, which is Take-Two’s most lucrative and allows players to cruise around a make-believe gameworld based on real-life locations such as Los Angeles."
The game has been around for 16 years, but interest in the fifth version has been building since the releas of "Grand Theft Auto IV" in 2008, the piece notes.
"It took more than five years to be developed by Take-Two’s Rockstar Games studio at a cost of between $200 million and $250 million, according to some analysts’ estimates," Reuters reports. "Last year, it took Activision Blizzard Inc’s first-person shooter title ‘Call Of Duty: Black Ops II’ 15 days to hit $1 billion in global sales after its November release. That game took in sales of $500 million on its first day."
The new game is currently available for the Xbox 360 and PlayStation 3 platforms, which are owned by more than 160 million gamers, the report notes, adding: "Take-Two is yet to announce a version for the much-awaited next-generation Xbox One and PlayStation 4 consoles, which will go on sale in November."