ABC’s Sunday Prime Time Loses Ground

Oct 7, 2013  •  Post A Comment

ABC can’t be happy about the ratings results for its Sunday prime-time lineup. Based on Nielsen overnights for the key 18-49 demo, all three of the network’s original dramas lost ground as ABC finished in fourth place among the big four networks.

TVbytheNumbers.com reports that "Once Upon a Time" fell one-tenth from a week ago to a 2.5 average rating in viewers 18-49, while "Revenge" lost four-tenths to a 1.9 and "Betrayal" also lost four-tenths, settling for a 1.1.

NBC won the night on the strength of "Sunday Night Football," which pulled a 5.7 in 18-49 for the showdown between the Houston Texans and San Francisco 49ers. That was down a full ratings point from the preliminary number a week ago.

CBS’s prime time was delayed by a 44-minute football overrun, rendering preliminary numbers meaningless other than to point out that CBS appears locked into second place for prime time overall in the 18-49 demo, and first place in total viewers.

Fox’s lineup was even with last week or down a bit. "The Simpsons" equaled the 2.9 average in adults 18-49 that the show recorded a week ago, and "American Dad" matched its 2.1, while "Bob’s Burgers" slipped three-tenths to a 1.9 and "Family Guy" dipped one-tenth to a 2.5.

For prime time overall, NBC leads the way with a 4.9 average in viewers 18-49, followed by CBS with a 3.8, Fox with a 2.1, ABC with a 1.5 and Univision with a 1.1. In total viewers, it’s CBS on top with an average of 15.2 million, followed by NBC (12.6 million), ABC (5.3 million), Fox (4.6 million) and Univision (2.9 million).

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