Big Ratings Drop for One of the Early Hits of the Fall Season

October 9, 2013  •  Post A Comment

A new series that has been one of the early hits of the fall broadcast season suffered a big drop in the ratings Tuesday night, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that the series, ABC’s "Marvel’s Agents of S.H.I.E.L.D." — which has the unenviable task of opening prime time opposite NBC’s ratings juggernaut "The Voice" — lost five-tenths of a ratings point in the demo from last week’s 3.3 average, settling for a 2.8 last night.

But that was better than the other heavyweight contender in that Tuesday 8 p.m. slot — CBS’s "NCIS" fell eight-tenths to a 2.7.

The 8 p.m. hour on Tuesday nights is shaping up as one of the most hotly contested in broadcast prime. NBC’s two-hour "The Voice" won the night with a 2.9 average in viewers 18-49, putting three hot shows on three broadcast networks within two-tenths of a point of each other.

CBS hung in there during the 9 p.m. hour, with "NCIS: Los Angeles" losing just one-tenth from last week in the 18-49 demo to come in with a 2.6, part of a solid second-place performance for the night. ABC’s lead-out from "Marvel’s Agents," "The Goldbergs," slipped two-tenths to a 2.0.

NBC continued to flex its muscle after "The Voice," winning the 10 p.m. hour with "Chicago Fire," even as the show lost four-tenths from last week in adults 18-49 to record a 2.2 average. CBS’s "Person of Interest" was close behind with a 2.0, off one-tenth from a week ago. ABC bailed out after two hours of full-on combat, airing a repeat of "Scandal" at 10 p.m. and settling for a 1.0 average.

Earlier, ABC’s "Trophy Wife" matched last week’s 1.4 in viewers 18-49.

Fox’s lineup of fresh programming ceded the spotlight to the battle among the other three top networks, as Fox came in fourth overall. "New Girl" was the network’s showpiece, rising two-tenths to a 2.1. "Dads" equaled last week’s 1.3 average in 18-49, "Brooklyn Nine-Nine" ticked up one-tenth to a 1.5, and "The Mindy Project" dipped one-tenth to a 1.4.

For prime time overall, the numbers shape up like this: NBC led the way in the 18-49 demo with a 2.7 average rating, followed by CBS (2.4 average), ABC (1.8), Fox (1.6) and Univision (1.3). CBS wound up with a big lead in total viewers, averaging 14.8 million to lead NBC (9.2 million), ABC (5.4 million), Univision (3.401 million) and Fox (3.362 million).

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