Disney-Dish Contract Talks Hinge on Ad-Skipping Technology, New Disney Networks

Oct 2, 2013  •  Post A Comment

The renewal talks between Dish Network and Walt Disney are centered on Dish’s ad-skipping product and financial terms for two new Disney networks, reports Bloomberg.

The two sides gave themselves a little extra time beyond a Sept. 30 deadline to create new contract terms, although talks may take even longer, the story says.

"Dish’s AutoHop technology, introduced in May 2012, presents an obstacle to a deal. The one-button feature allows subscribers to skip commercials on recorded broadcast TV shows, undermining the effectiveness of network ads," Bloomberg notes.

For Disney, it’s seeking to build viewership for Fusion, a channel geared to Hispanics, and the SEC Network, a college sports network. Terms for both channels are part of the discussions.

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