E! Entertainment has ordered a new unscripted show that sounds as though it could be competing for the "Kardashians" and "Shahs of Sunset" audience. The Hollywood Reporter’s Live Feed reports that the cable channel ordered "Rich Kids of Beverly Hills" to series, picking up eight episodes.
"The reality show will follow five well-funded L.A. friends who have already achieved ‘social media infamy’ by advertising their lifestyles on Instagram and Twitter," THR reports. "’Beverly Hills,’ which has no relation to popular ‘Tumblr Rich Kids of Instagram,’ comes to E! from ITV Studios America in association with Leepson Bounds Entertainment."
E! programming and development executive VP Jeff Olde said: “These kids are larger-than-life personalities who are charismatic, shockingly wealthy and born into lifestyles that are outrageously spectacular. They live a fantasy life on a scale that you just can’t turn away from and then they document it all via social media. But at the core, I think viewers will be drawn into the fact that they are genuinely good friends who still have to navigate friendships, relationships and life — but they get to do it all in luxury cars, yachts and private jets, which is really fun to watch.”
THR adds: "The cable network is clearly angling for a strong social component in the new series, as each of the five participants — Dorothy Wang, Morgan Stewart, Brendan Fitzpatrick, Roxy Sowlaty, Jonny Drubel — has linked Twitter and Instagram handles in the order announcement."