Nielsen has announced "a new SDK (software development kit) that will allow it to track TV viewing on smartphones and other devices along with its regular TV ratings service," reports Mark Walsh at MediaPost’s Online Media Daily.
The story notes: "The media measurement firm said it would roll out the SDK for Nielsen clients by mid-November."
Walsh adds: "With the mobile TV audience expected to continue its growth, Nielsen’s aim is to provide a universal approach to measuring viewership regardless of platform. ‘We’ve been working hard to deliver this new SDK and are excited to be able to deliver a single client solution that supports both the linear (TV style) and dynamic (Internet style) ad models,’ said Megan Clarken, executive vice president, global product leader, Nielsen, in a post [Tuesday]. ‘This unified encoding approach for video enables measurement to follow content across screens and ad models.’"
Walsh also notes in his story that Nielsen "says it is also relying on ‘big data and a census-style measurement approach’ to collect demographic data about streaming audiences.
"To do that, it will match user information ‘in a privacy safe way’ from data providers including Facebook, and calibrated with data from its National People Meter panel. Nielsen has a TV partnership with Twitter, but did not specify in its announcement whether the microblogging service would be among other data sources."
To read more details about this subject, please click on the link above, which will take you to Walsh’s original story.