On a Downer Night for Broadcast Nets, CBS Marks Some Unhappy Milestones

Oct 1, 2013  •  Post A Comment

After coming out of the gate like gangbusters during premiere week for the 2013-14 season, the broadcast networks may be cooling off. Almost everything in prime time on the big four networks was down Monday night, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that CBS in particular notched a couple of unwelcome milestones: The series premiere of the Kal Penn/Chris Smith sitcom "We Are Men" delivered a 2.0 in 18-49 to rank as the lowest-rated in-season comedy premiere in the network’s history — including coming in 17% below the premiere of "Partners" a year ago. Meanwhile, "2 Broke Girls" equaled its all-time low with a 2.4, off 14% from a week ago.

Elsewhere on CBS, "How I Met Your Mother" fell 16% from last week’s one-hour premiere to a 3.1 in the 18-49 demo; "Mom" slipped 12% from the premiere a week ago to a 2.2; and "Hostages" settled for a 1.5 and third place at 10 p.m., losing 17% from the premiere last week.

The bad news wasn’t limited to CBS. NBC’s two-hour "The Voice" lost 10% from last week to record a 4.6 average rating in viewers 18-49, and "The Blacklist" cooled off slightly, slipping 5% to a 3.6. Even so, "The Voice" was the top-rated show on broadcast Monday night, "The Blacklist" easily won the 10 p.m. hour and NBC had more than enough in the tank to cruise to an easy win for the night.

Over at ABC, the two-hour "Dancing with the Stars" dipped too, losing 13% from a week ago for a 2.0 average in 18-49. But "Castle" managed to match last week’s 2.2.

Fox’s results were mixed, with "Bones" surging 16% from last week to deliver a 2.2 in adults 18-49, while "Sleepy Hollow" eroded slightly, off 3% from last week’s premiere with a 3.0 average.

NBC came out on top for prime time overall with a 4.3 average rating in the 18-49 demo, topping Fox (2.6 average), ABC (2.1), CBS (2.1) and Univision (1.3). In a much tighter battle for total viewers, NBC prevailed again, averaging 13.5 million to lead ABC (12.2 million), Fox (7.5 million), CBS (6.8 million) and Univision (3.4 million).

The report notes that NFL simulcasts in some markets could boost NBC numbers a bit when final figures come in.

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