NBCUniversal has sold a record amount in advertising for the 2014 Winter Olympics, Advertising Age reports. The report cites Seth Winter, an ad sales executive for NBC Sports Group, who says sales have already surpassed the $800 million mark.
"The windfall for the Sochi Games tops the previous Winter Olympics mark of roughly $750 million in ad sales that NBC wrote for the 2010 Vancouver and 2002 Salt Lake City Games," the piece notes.
With additional sales, the total might approach $970 million for the Games, which will be held in Sochi, Russia, from Feb. 7 to 23. The record for the Summer Olympics was set by the London 2012 Games, when $1 billion in ad sales was booked.
Marketers who have already bought time include Coca-Cola, McDonald’s, Visa, AT&T and General Electric, the piece notes. There are some first-time buyers such as Liberty Mutual and BP, as well.
The story notes, "There have been concerns going into Sochi that Russia’s anti-gay laws will cause skittish advertisers to hold back or drop their buys. But that hasn’t been the case, said Mr. Winter."
"We have not seen a single advertiser fall out. … While I know all of the advertisers are concerned, and will address it in their unique way, none of them have been shy about investing in the Olympics," he told Ad Age.