Following the debut of Nielsen’s new Twitter TV Ratings, Advertising Age reports that the value a Twitter impression for advertisers and television networks remains unclear, but what is clear is that a lot of people are reading tweets about TV.
An average of 50 times more people read tweets about TV shows than the number of people who actually send the short messages, Nielsen and Twitter said in a joint statement.
AMC’s "Breaking Bad" was the most talked about show on Twitter for the week ended Sept. 29, with 1.2 million tweets sent by more than 601,000 writers. But those tweets created 129.6 million impressions, the story points out.
The story notes: "This data will give TV networks and advertisers a broader picture of the reach and influence of TV-related conversations. One of the goals is to help agencies and advertisers make data-driven media planning and buying decisions that incorporate the full impact of Twitter TV, the companies said."