Alec Baldwin’s 10 p.m. show on MSNBC fell to a new low in the key news demographic of viewers 25-54 on Friday, reports Deadline.com.
"Up Late with Alec Baldwin" drew just 101,000 viewers in the demographic, representing a 41% drop from its October debut, the piece notes. "While Baldwin’s total viewers were up to 395,000 from the 354,000 low of its November 1 show, the demo was down from that show’s 130,000," the story adds.
Another cable-news show also hit a demo low Friday, with former ESPN reporter Rachel Nichols drawing just 41,000 viewers in the 25-54 age group for her CNN show "Unguarded," the story notes. That’s a 55% drop from the show’s October debut, the piece notes.