Even though three weeks remain before Thanksgiving and Hanukkah, one cable network is already rolling out its Christmas-themed programming: the Hallmark Channel, reports the New York Post.
"Most networks tend to wait until the end of November to jump-start their holiday programming — but Christmas, it seems, can’t come early enough for Hallmark," the story notes.
Hallmark started last Saturday with "The Thanksgiving House," at a time when other networks had just finished televising their Halloween programming. It marked the first of 12 original movies that will air between now and Dec. 25 and that are focused on the holidays.
“We just hear from our viewers that they have such a high appetite for this content and this programming that they want us to start really right after Halloween,” Bill Abbott, the chief executive of Hallmark Channel parent Crown Media Family Networks, told the publication.
The channel also plans a big finish, with all 12 of its holiday movies airing back-to-back in a 24-hour marathon starting at 6 a.m. on Dec. 25, the piece notes.