It’s not clear how many employees have been cut, although it could be as much as 3.5% of the ad sales personnel, the story reports. The senior executives remain in place, the piece adds.
Steinberg writes: "In an unorthodox maneuver unveiled last month, NBCUniversal said it would start selling its ad inventory not by network, but by the type of audiences advertisers wanted to reach. As such, the company put a single person, Dan Lovinger, over the sale of all advertising related to mass-entertainment programming, i.e. NBC broadcast, USA, Syfy and WWE programming. Laura Molen was placed in charge of selling ads across the company’s lifestyle cablers, including E!, Bravo and Esquire. Advertisers interested in attracting the live audiences who flock to sports events and news programming now deal with a group led by Seth Winter, formerly head of just sports ad sales. And Scott Schiller, a digital-ad sales executive, was given expanded oversight of advertising sales related to digital video."