Discount retailer Kmart has announced that it will once again kick off its Black Friday sale at 6 a.m. on Thanksgiving Day, and, for the first time, then keep its stores open for 41 straight hours, reports DailyFinance.com.
Walmart, the nation’s No. 1 retailer, has not yet officially announced its Black Friday hours for 2013.
Says the article, "Opening on Thanksgiving has become the norm among many retailers this year, but most are choosing to do so late in the evening, usually around 8 p.m. … But Kmart has never bought into the notion that Thanksgiving should be dedicated to food and family. This won’t be the first time it’s opened its doors to shoppers on the morning of Thanksgiving, but this year it will go a step further by keeping them open until late Friday night. That’s a 41-hour marathon of shopping that it clearly hopes will give it a bigger slice of the Black Friday sales pie."