The president and chief executive officer of PromaxBDA is leaving the international organization of entertainment marketers, promoters and designers, it was announced today, Monday, Nov. 11, 2013, by Joe Earley and Lisa Gregorian, the co-chairs of PromaxBDA.
In a memo to their members, Earley and Gregorian wrote, "After six successful years with PromaxBDA, our President/CEO Jonathan Block-Verk will be leaving the organization to start a new exciting chapter."
What that chapter is they don’t say. Earley, who has been with Fox Broadcasting for almost 20 years, is the chief operating officer of the Fox Network. Gregorian is the chief marketing officer of the Warner Bros. Television Group. She was part of the team at Lorimar when Warner Bros. purchased that company in 1989.
In their memo, Earley and Gregorian praised Block-Verk for having served PromaxBDA well during his 6-year tenure leading the organization. They conclude the memo by writing: "We will be announcing a new head of the organization in the coming weeks, but in the meantime, there is a terrific staff in place who remains committed to providing excellent service to you our members. You have the word of the Board and of the entire staff that we will not miss a beat."
According to B&C, Block-Verk said in a statement: "I have absolutely loved being a part of the PromaxBDA team and cherish the memories we have shared over the past six years. I have worked with an incredible staff and amazing boards of directors who have provided invaluable mentorship, leadership and friendship as we resurrected the association, pumping energy, excitement and relevance into the global organization."
According to the PromaxBDA website, "Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA), who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA."
The website also notes that the "association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology providers …" PromaxBDA also has a number of chapters in international markets.