Tribune Broadcasting has acquired a new show from Debmar-Mercury that will star Craig Ferguson, B&C reports. The show is "Celebrity Name Game," which Ferguson will host.
In a statement, Debmar-Mercury co-Presidents Mort Marcus and Ira Bernstein said: "This huge commitment to ‘Celebrity Name Game’ from one of the premier broadcast groups in the country illustrates the tremendous value stations place in acquiring quality, compatible first-run programming that can play alongside off-network sitcoms in early fringe and access time periods. As we’ve proven with ‘Family Feud,’ stations are hungry for humor. With an exceptionally funny and popular host like Craig, a strong concept and Fremantle’s extraordinary track record of producing hit game shows, that is exactly what we have with this show."
The B&C report notes: "The show will air in all of Tribune’s markets, including WPIX New York, KTLA Los Angeles and WGN Chicago. In many markets the show will air in access time periods, with some 70% of the show’s clearances so far between 5 and 8 p.m.
In a joint statement, Tribune Broadcasting President of Programming and Entertainment Sean Compton and Tribune President of Broadcast Media Larry Wert said: "Combining Craig Ferguson’s sharp wit with ‘Celebrity Name Game’s’ fast-paced format makes this show a great fit to the existing lineup on our broadcast stations. We look forward to partnering with Debmar-Mercury, Fremantle and Coquette Productions on this project as Tribune continues to add inventive first-run programming, specifically in access and early fringe."
B&C adds: "As part of the deal, Tribune will be a financial partner in the show through Tribune Studios. ‘Celebrity Name Game’ is produced by FremantleMedia North America and Coquette Productions, the production company of Courteney Cox and David Arquette. Coquette teamed with veteran showrunner Scott St. John (‘Deal or No Deal’), as well as Laura Robinson and Richard Gerrits of North 44 Productions — who created the board game, Identity Crisis, on which the show is based."