A French cafe is taking a proactive approach to dealing with rude customers: At Petite Syrah on the French Riviera, rude people pay more, the U.K. paper The Guardian reports.
The menu outside the Cote d’Azur restaurant reveals that the price of coffee goes down for customers who say, "S’il vous plait," or "please," and drops even further for those who add a "Bonjour."
The cafe has gained international notoriety after taking aim at customers who refuse to mind their manners, the piece reports.
"What started as a local joke generated an Internet buzz this week after a diner tweeted the sign outside the Petite Syrah in Nice on the Cote d’Azur," the story reports. "In an attempt to turn the tables on customers who complain that serving staff are rude, the manager warned he would hit impolite customers where it hurts, in the pocket."
The report adds: "The appeal for some old-fashioned savoir-vivre clearly touched a nerve around the world. Within hours, the story went viral on Twitter. The former centre-right government minister Christine Boutin responded, also by Twitter, that it was an excellent idea, and the story in the local Nice-Matin newspaper received tens of thousands of ‘likes.’"
The cafe’s manager, Fabrice Pepino, had this comment: "We live in a strange old world. For three years we have put all our passion into what we do, which is trying to offer quality food, and good wines … and it’s this that creates the buzz. A few words on a blackboard."
Pepino added: "It wasn’t even an original idea. I saw it on the internet and liked it … but I was planning to rub it out."
The report notes: "Pepino said he had not yet had to enforce the politeness policy, and admitted the sign was more of a gentle reminder than a serious threat."