“Television viewers in Bismarck, N.D., were treated to some real class this weekend when none other than the great Ron Burgundy read them the news,” reports Dirk Lammers for the Associated Press.
The article continues, “Actor and comedian Will Ferrell reprised his ‘Anchorman’ role for KXMB’s Saturday night, Nov. 30, 2013, news broadcast. The former ‘Saturday Night Live’ star is promoting ‘Anchorman 2: The Legend Continues,’ a sequel to the 2004 film about a fictional news team’s sexist reaction to the arrival of an ambitious female reporter.”
The story also says, “Dressed in his signature rust-colored three-piece suit and a striped tie, Ferrell read stories off the teleprompter, punctuated them with exaggerated eye blinks and engaged in witty banter with weekend anchor Amber Schatz and the rest of the Bismarck news team.”
You can see a video of the entire newscast below.
The article adds, “KXMB is one of two CBS-affiliated television stations serving central and western North Dakota. The Bismarck station shares programing with Minot’s KXMC, but the two stations produce separate newscasts.
“Sales manager Tammy Blumhagen said Ferrell’s agent contacted the station in May and asked if he could anchor or co-anchor a newscast as part of the promotion tour for ‘Anchorman 2.’ She’s not sure why KXMB was selected. ‘When they called us, we kind of jumped at the opportunity,’ she said.
“No money changed hands, Blumhagen said, and both the movie and television station are garnering significant publicity from the numerous shares on Facebook and Twitter.”
The story also notes that “Blumhagen said Ferrell was on board with maintaining the integrity of the newscast. Schatz, who typically anchors the weekend newscasts alone, said she didn’t learn that she’d share the dais until Wednesday. It was a complete surprise to viewers.”