ABC Pulls the Plug on Low-Rated Series

Jan 13, 2014  •  Post A Comment

ABC has seen enough of the unusually low numbers delivered by a new drama series. Deadline.com reports that the network has pulled the eight-hour miniseries “The Assets” after two low-rated episodes.

As previously reported, the new drama series earned a “dubious distinction” on Thursday night when it scored a 0.6 average rating in the 18-49 demographic for its second installment, making it the lowest-rated original episode of any big four drama this season.

“In its defense, ‘The Assets’ does not hail from ABC’s entertainment division but from ABC News as it is based on real events," the Deadline report notes, adding: "The Cold War spy drama doesn’t have stars in it and didn’t get any marketing. There is no plan yet for the six unaired episodes.”

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One Comment

  1. Let’s see… You didn’t use a well known actor, little if any marketing, and named it “The Assets,” what does “The Assets” mean? You expect your audience to be mind readers? You’re now surprised it didn’t do well and have “seen enough of the unusually low numbers…?” It appears you didn’t want, nor your audience demographic, to see anything. Why waste the production dollars? Who did you expect to watch this “highly unanticipated show?” ABC, if you’re not going to put your best foot forward on a project don’t bother; and what about the 2.6 or 2.8 million who did become vested in the program, they gotta go somewhere, you can bet it probably won’t be to ABC. Whose running the funny farm over there, perhaps this is why you’re consistently #4 in the ratings, c’mon figure it out folks! Oh, I know, it’s the internal politics between the Entertainment and News Divisions.

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