After years of ratings struggles, NBC is heading into the Winter Olympics in an enviable position: It’s in the lead this season in the key demo of viewers 18-49, Reuters reports.
NBC has been boosted by shows such as “The Blacklist,” a drama starring James Spader, and “Chicago Fire.” It will begin airing the Olympic Games Feb. 6 from Sochi, Russia, which is likely to boost its ratings further and provide an opportunity to promote its regular programming, the story adds.
Last season, the network finished fourth among the top broadcasters in the 18-49 demo.
"The turnaround in broadcast is happening even faster than we had anticipated," Comcast Chief Executive Officer Brian Roberts said in an earnings conference call with analysts.
Still, the network continues to face programming challenges, including on Thursday evenings, with shows such as “The Michael J. Fox Show” earning low ratings, the piece adds.