CBS Rolls to Big Sunday Ratings Win, Even as Grammys Fall Off

Jan 27, 2014  •  Post A Comment

With the Grammy Awards slipping from last year, CBS still trounced its broadcast competition in Sunday prime time, based on Nielsen figures for the key 18-49 demo. TVbytheNumbers.com reports that the awards ceremony delivered an adjusted 9.9 average rating in the demo from 8-11:45 p.m., down from a 10.1 last year.

The Grammys also racked up 28.5 million viewers, by far the largest audience of the night. Leading into the Grammys, CBS’s "60 Minutes" delivered a 2.1 average in the 18-49 demo, up from a 1.3 a week ago.

NBC’s Pro Bowl scored a preliminary 3.2 average in 18-49, down one-tenth from last year’s preliminary number — although last year’s 3.3 was later adjusted up to a 4.0. The report notes that with both the Pro Bowl and the Grammys airing live, more than the usual adjustments can be expected.

ABC saw improved numbers for its two-hour "The Bachelor: Sean and Catherine’s Wedding," which averaged a 1.6 in adults 18-49 — up from a 0.9 for last week’s "Bachelor" special and up from a 1.0 for the "Ashley and JP’s Wedding" special. "America’s Funniest Home Videos" delivered a 1.5.

Fox saw its animation lineup slide: "The Simpsons" fell a half-point in viewers 18-49 from its previous original to a 1.7; "Bob’s Burgers" also lost a half-point, to a 1.5; "Family Guy" plummeted seven-tenths to a 2.0; and "American Dad" tumbled eight-tenths to a 1.5.

For prime time overall, the numbers shape up this way: CBS on top in viewers 18-49 with an 8.1 average, followed by NBC (3.1 average), ABC and Fox (both 1.3) and Univision (0.6). In total viewers it’s CBS well ahead with 25.9 million, followed by NBC (9.3 million), ABC (5.6 million), Fox (3.0 million) and Univision (1.9 million).

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